Year+8+Media;+The+Pitch!

MEMO



FROM: ACME SPORTSWEAR LTD

TO: INTERESTED PARTIES

We are in the process of launching a new range of sporting apparel for teenagers. In order to support this launch, we wish to commission a cross-media campaign; a poster, a 30 second radio advert and a 30 second television advert. The deadline for proposals is DECEMBER 4. We will expect a short presentation, to include a display of the poster and radio ads, and an explanation of the storyboard for the television ad.

Yours,

Barnaby Rudge,

CEO Acme Sportswear.

YOUR TASK:

In groups of 4, you need to prepare your pitch to win this lucrative contract!

Each group of 4 needs:


 * A CEO
 * A creative exec in charge of print ads
 * A creative exec in charge of radio ads
 * A creative exec in charge of television ads

media type="custom" key="4885863" width="200" height="200"

STEPS

Organise a meeting to discuss the basics. Firstly, what is your advertising agency called? Next, who is the audience for your product? What exactly IS your product? What will appeal to your audience? It might be a good ida to spend 10 minutes or so studying an advert which is similar to yours. Someone on your team could be the RESEARCHER - they could spend some time finding good adverts which you can use or inspiration. Someone else needs to be the SCRIBE - write down the ideas and points.

Decide who is going to be in charge of each task.

Decide what your approach is going to be. You need a similar theme, slogan or idea through all adverts, so it is important that everyone knows what everyone else is doing! Yu might need to decide on a colour scheme, a new logo, a slogan, a jingle or a star you want to use.

Start work on the different parts of the project. What is the best way to ensure that everything is done on time?

You need one or two of your members to present on behalf of your group. They will be expected to answer questions, so make sure they are confident speakers. The whole group should help to prepare the presentation.

You will be assessed on:

Your SPEAKING and LISTENING skills as you work in the group

Your READING and WRITING skills for the adverts and presentations you prepare

Your PRESENTATION skills if you are the person doing the actual presentation.

EXTENSION / ALTERNATIVE TASK

Think of a famous brand; one which has advertisements which you think are particularly effective. Produce a short research project focusing on a few (3 - 5) of these adverts, explaining why you think they are effective.

=BACK TO YEAR 8 MEDIA STUDIES=